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Report: Apple currently doesn’t plan to ‘significantly’ increase number of ads on iPhone

2 weeks ago 21

In a new report on Apple’s ad business, The Information cites an insider source regarding Apple’s ambitions for advertising. They are cited as saying that Apple is not seeking to add significantly more ads on the iPhone, and is satisfied with the current revenue growth.

This conflicts slightly with recent reports from Bloomberg that suggest Apple is targeting to 3x revenue from its ad business. Other tidbits in The Information story include the fact that Apple investigated adding ads to Spotlight search, back in 2018. This plan was cancelled and hasn’t shipped (yet?).

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